I won Socially Correct, an advertising contest held by Saatchi & Saatchi and the italian Ministry of Cultural Heritage and Activities. The prize was a 6 months internship at the advertising agency where I worked on advertisings for Procter & Gamble's oral care products.

I wrote about technology, social networks and blogs for the italian edition of Pc Magazine. My best work there was a cover story about RepRap, the self replicating 3D printer project founded by Adrian Bowyer.

I worked as community manager for Avoicomunicare, a social and environmental themed blog supported by Telecom Italia.

I was the host and the author of two radio shows for the webradio Radionation. For four years, in example, I hosted Feeder: a weekly radio show about food that went on air from my home kitchen while I was cooking dinner.

I wrote about design and weird stuff for Personal Report, beloved (and now defunct) italian design blog. I also managed collaborators and wrote a weekly column about data visualization and infographics.

I was a copywriter for the advertising agency of Annamaria Testa, major italian copywriter. I also wrote a lot for Nuovo e Utile (New and Useful), a website about creativity theories and techniques.

I was a copywriter for the advertising agency Ogilvy & Mather. I worked on several projects and with several clients but my main focus was the major telecommunication company Wind. For a while, I was in charge of whole digital advertising for the client, from banners to DEMs, to posts on social networks.

I wrote about culture and entertainment, edited articles and managed collaborators for one of the major italian online newspaper: Linkiesta. I joined the editorial staff with a team that relaunched the culture section, now one of the main traffic sources for the newspaper.